The Ontario Wills and Estates Law Blog

Our expertise. Your life events.

A New Twist on an Old Form of Japanese Poetry

Via Twitter, I found an interesting idea loosely based on Japanese Haiku, a form of poetry.Instead of a pattern of 5-7-5 syllables, Matt Holman suggests a pattern of 5-7-5 words arranged in three lines to create a tightly-focused ‘elevator pitch’.

To develop the pitch, Matt suggests answering these three questions:

1.Who do I help? (5 words)

2.What do I do for them? (7 words)

3.Why do they need me? (5 words)

Intrigued by the idea, I thought I’d give it a try.The first line was the easiest, ‘I help individuals and families’.The second line eluded me for a day or so as I tried various words and phrases.Nothing seemed quite right.

So I skipped ahead to the third line.Our firm’s tag line, ‘Knowledge, Compassion, Peace of Mind’ provided the necessary inspiration, ‘Giving everyone peace of mind’.

Through trial-and-error and having patience (not my strong suit!) while the idea percolated, I eventually came up with a seven-word summary of the services I provide, namely, develop, implement, and administer comprehensive estate plans.

I’m pleased with the result which, I think, summarizes very well the ‘who, what, and why’ of my law practice:

I help individuals and families

Develop, implement, and administer comprehensive estate plans

Giving everyone peace of mind.

Give it a try and let me know what you come up with.Thanks to Matt for a neat and novel idea.And thanks to @danpinnington for the tweet.

Reproduction of this blog is permitted if the author is credited.  If you have questions or if you would like more information, please call us at 613 836-9915. This blog is not intended to be legal advice but contains general information.  Please consult a lawyer or other professional to determine how the information in this blog might apply to you.

Blog posts pre-dated December 1, 2015 were originally published under Neff Law Office Professional Corporation.

Leave a Reply